Deal Marketing for Commercial Real Estate Sponsors
We package your deal. You raise the capital.
The offering page, the OM, the investor emails — built on your brand in days, at a flat published fee, by a principal who raises capital for his own deals. It reads like conviction because it comes from a desk that closes.
The Buyer-Side Math
Three ways to get a deal packaged.
Hire In-House
- $140–170K all-in per year for a marketing/analyst hire.
- Idle between raises.
- Gone in 18 months, system goes with them.
Outsource to a Creative Shop
- $15–30K per OM, and weeks of back-and-forth.
- Designers who have never sat on your side of a raise.
- Every deal starts from zero.
The Capistrano Answer
Capistrano
- Better: Built by a principal who raises capital on his own deals. Your brand, locked in a style guide. Founder review on every deliverable.
- Faster: Offering page in 2–3 business days on your established system. Full raise package in 5–7. The system assembles; Cody signs.
- Cheaper: $2,500–$5,000 per deal, published, flat. No headcount. Deal #2 costs a fraction of deal #1 because the system already knows your brand.
A fraction of the cost of a hire or an agency.
Services
Four production lines.
Flagship
Capital-Raise & Marketing Materials
Offering pages, OMs, pitch decks, investor email kits — on your brand, on your deal, in days. System Setup builds your raise infrastructure once; every deal after ships at a flat per-deal fee.
2–3 business days for a deal page · 5–7 for a full raise package.
For sponsors raising capital — and brokers running structured marketing on listings.
Underwriting
10-year proforma, financings sheet, sensitivities, debt sizing, deal memo.
2–7 business days, from BOV to complex multi-tenant.
For sponsors validating the deal before it goes to investors — and brokers and owners evaluating acquisitions.
Lease Abstracts & Strategy
20-field abstract per lease plus strategic overlay.
24–48 hours single · 7–14 days for portfolios. Strategic overlays per asset.
For sponsors doing acquisition diligence, brokers prepping listings, operators and owners managing portfolios.
Investment Memos
IC memo, decision memo, lender memo. Executive summary, market thesis, business plan, sensitivities, risk framework.
3–10 business days, from decision memo to portfolio IC.
For sponsors raising capital, owners deciding to sell, brokers pitching listings to institutional buyers.
Pricing
Published, flat, per deal.
No proposal theater. The menu is the menu — and fees are never contingent on your raise.
System Setup
$7,500
one-time
- Brand system + style guide, extracted from your existing materials
- Offering-page architecture on your brand, access-gated, with inquiry flow
- Investor comms templates
- Your current deal's package included — the setup ships with a live page
Deal Page
$2,500
per deal
- New deal on your established system
- Offering page, deal summary, access gate
- Live in 2–3 business days
Full Raise Package
$5,000
per deal
- Offering page + OM or pitch deck
- Investor email sequence
- 5–7 business days
Investor Relations Retainer
$500–$1,000
per month
- Hosting + access management for all live pages
- Quarterly investor updates on your brand
- Priority production on your next deal
Two revision rounds included on every deliverable. Underwriting, lease abstracts, and memos quoted per engagement. Every fee is flat — Capistrano is never compensated by transactions, success fees, or a percentage of capital raised.
How We Work
Four steps. No drift.
Introductory Call
Thirty minutes, confidential. We learn the deal. You learn how we work. No pricing yet.
Scoped Quote
One page. Deliverable, fee from the published menu, timeline, terms. No surprises.
Production
Schema-driven, founder-reviewed, delivered on the cadence we promised.
Handoff
Written deliverable, thirty-minute review call. The system stays with you.
Introductory Call
Thirty minutes, confidential. We learn the deal. You learn how we work. No pricing yet.
Scoped Quote
One page. Deliverable, fee from the published menu, timeline, terms. No surprises.
Production
Schema-driven, founder-reviewed, delivered on the cadence we promised.
Handoff
Written deliverable, thirty-minute review call. The system stays with you.
The Chain
One typed input. Four artifacts. Zero re-keying.
Input
Lease PDF
Artifact 1
Lease Abstract
Artifact 2
Underwriting Model
Artifact 3
Deal Email
Recipient
Buyer
Each step runs on a custom production system — the system reads, the schema structures, and Cody reviews before it ships.
How the Work Actually Gets Done
The system reads. The principal signs.
The system reads, structures, drafts.
Custom production systems — the same code that runs on Cody’s own deals — read the OM, abstract the lease against the 20-field schema, build the model from the lease handoff, and draft the deal email. Every standard enforced automatically.
A principal reviews every deliverable.
Nothing leaves the building without Cody’s review. Models get spot-checked at the assumptions that matter. Abstracts get re-read against the lease. Memos get rewritten in the sponsor’s voice. The system makes the first 80% fast. The principal makes the last 20% right.
The result: three axes at once.
Better, faster, cheaper than the junior analyst doing this work without the system. The traditional rule says you can pick two. AI leverage plus principal review is what makes three possible.
Who We Serve
Built for the sponsor with no back office.
Sponsors & GPs
Raising $1–30M per deal from your own network, 2–6 deals a year, no in-house analyst or marketing function. This is who the studio is built for.
Brokers
OMs, BOVs, and structured marketing on listings — and when you're ready to sponsor your own deal, the infrastructure is already here.
Operators & Owners
The analyst layer under consequential decisions — lease abstracts, hold-vs-sell memos, underwriting on acquisitions and refis.
Family & Friends Arms
Established shops doing invited-capital side deals their institutional infrastructure doesn't serve. A page, an OM, and a clean accept flow the sponsor controls — without standing up a department.
Guarantees
Two promises.
Founder review.
Every page, model, memo, or deliverable that leaves the building is reviewed by Cody Leivas. No exceptions in Year 1.
On-time delivery.
If we miss the cycle time we promised in the engagement letter, we refund 10% of the engagement fee — automatically, without being asked.
Frequently Asked
Questions we hear at the intro call.
Start Here
Request a Quote
One page back to you. Deliverable, fee, timeline, terms.